J&J reshuffle to focus on Adult product line

Johnson & Johnson (J&J) has restructured its UK and European marketing teams to create a greater focus on its recently launched Johnson’s Adult range of products.

William Finn, European marketing director for Johnson’s Adult, has been appointed to the newly created title of franchise director for Johnson’s Adult. Finn replaces Anne Peart, who has been promoted to a marketing role in the US. The company is now searching for a replacement for Finn.

Last year, J&J decided to ditch its pH 5.5 brand and relaunched its washing and bathing business under the brand name Johnson’s Adult (MW November 13, 2003).

A J&J source says this marketing shift is the beginning of a wider review of the company’s global marketing teams. He says: “The company is looking at how it is running all aspects of the business at the moment, with Johnson’s Baby the next in line to be changed.”

Meanwhile, in the UK, J&J has created a single marketing director role and appointed Andre Baradat, who was formerly marketing director for skincare.

Previous marketing director Caroline Stephens has returned from maternity leave to take the part-time position of head of marketing services, with specific responsibility for the company’s professional products.