SkyBet appoints Mother to £5m advertising brief

BSkyB’s betting and gaming business, SkyBet, has handed its £5m advertising account to Mother.

BSkyB’s betting and gaming business, SkyBet, has handed its &£5m advertising account to Mother.

Incumbent Phillipson Ward Longworth Camponi (PWLC), HHCL/Red Cell, which handles the main Sky creative account, and Farm were also understood to have pitched for the business. The review was conducted through the AAR and overseen by SkyBet managing director Nick Rust.

PWLC was appointed last October to handle the business, along with media agency DS Emotion.

Punters can place bets with SkyBet using a variety of methods including online, fixed-line and mobile telephones and interactive television.

Last year, SkyBet launched an online and interactive service offering punters the chance to place bets on numerous casino games, called SkyBetVegas.

SkyBet carries out background checks on its TV betting customers, verifying their age and also investigating their credit history with the aim of preventing problem gamblers using its services.

SkyBet’s revenues increased to &£91m for the six months to the end of December last year, up from &£43m for the same period the previous year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here