Unilever has dropped its PG Plunger loose tea brand after disappointing sales.
Unilever has dropped its PG Plunger loose tea brand after disappointing sales. It was launched last year and supported by a £1.5m advertising campaign.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
The car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.