Weetabix to sponsor British Olympic Association
The British Olympic Association has signed Weetabix as an official sponsor of the British team.
The British Olympic Association has signed Weetabix as an official sponsor of the British team.
Domino’s Pizza UK & Ireland has called off its search for an advertising agency to handle its £7m account. It is now expected to use a freelance creative team instead and is in talks with a number of candidates.
Anheuser-Busch has signed up as the official beer sponsor for the Olympic Winter Games in Turin in 2006, and extended its sponsorship of the US Olympic Committee Team until 2008.
Guardian editor Alan Rusbridger has confirmed the newspaper is looking at resizing. Marketing Week was first to report the newspaper was considering a format similar to the Berliner or Le Monde (MW February 26).
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
The car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.