Bum steer from TalkSport ads

I see TalkSport is once again denigrating the nation’s wealthiest consumers. This time the station chooses bottoms with which

to attack rival broadcasters in its latest round of advertising in the marketing press.

The fact TalkSport chooses to see itself and its fellow radio broadcasters as naked nether regions does not – forgive the pun – bear analysis, but the message certainly does.

TalkSport clearly believes that a younger audience is a good thing and that older consumers are to be avoided by advertisers. The fact is that older demographics have far more spending power. I will resist the temptation to suggest a section of anatomy from which TalkSport speaks, but I think you get my point.

Reg Starkey

Creative director

Millennium

London WC2

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