DFGW hold over Nutricia £3m UK account in doubt

Nutricia Baby Food, the baby and toddler nutrition company, is understood to be reviewing its global advertising accounts for Cow & Gate and Milupa brands. The review is understood to be part of an international push behind the two brands.

The review, which is being handled by Agency Assessments, is thought to include the UK, Germany, Spain and Russia. The Cow & Gate, Milupa and Nutricia brands are sold in more than 100 countries worldwide. It is not known if the UK incumbent, DFGW, will repitch for the business, which is worth &£3m.

The move coincides with the departure of Nutricia UK’s marketing director Will Ghali, who joined the firm in May 2002 from Reckitt Benckiser. He has already left the company, although it is not clear whether he had a job to go to.

Marketing has been handled from the Dutch headquarters of Royal Numico, Nutricia’s holding company, since Ghali’s departure and it is believed that the review is being overseen by Chris Britton, head of Numico’s baby food arm.

DFGW won the business in March 2002 after a three-way pitch against Mile Calcraft Briginshaw Duffy and AMV Advance, now known as Minerva. The account had been handled by Abbott Mead Vickers.BBDO, but it resigned the business because Nutricia changed its marketing focus to below-the-line work.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here