Doner Cardwell Hawkins and BLM Media appointed by Nikon
Doner Cardwell Hawkins and BLM Media have been appointed by Nikon to handle the launch of the D70 digital SLR camera.
Doner Cardwell Hawkins and BLM Media have been appointed by Nikon to handle the launch of the D70 digital SLR camera.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.