OFT report criticises estate agents
An OFT report into estate agents has criticised the sector’s marketing practices, including the placement of bogus signs. The Government is considering the report.
An OFT report into estate agents has criticised the sector’s marketing practices, including the placement of bogus signs. The Government is considering the report.
Denim brand Lee Cooper is to make its US debut this summer as part of a major expansion of the UK-based brand. The jeanswear company is in talks with US business partners and is hoping to have its products in a number of major department stores by the end of the year. The brand is […]
Godiva International, the luxury chocolate manufacturer, has hired HHCL/Red Cell to relaunch the premium brand in Europe and Japan, and take on such rivals as Charbonnel & Walker and Lindt. It is believed that Godiva will need to invest at least £5m and that the strategy is likely to involve the “sexy” line taken by […]
Esure, the direct insurer, is launching a television campaign featuring Michael Winner asking consumers to call in and explain why they have not taken out a policy with Esure. It was created in house.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.