Optio-Health Products appoints Vinnie
Optio-Health Products has appointed advertising agency Vinnie to develop the first campaign for its vitamin drink Optio.
Optio-Health Products has appointed advertising agency Vinnie to develop the first campaign for its vitamin drink Optio.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
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