Pan- European below-the-line account for Dunlop Europe
Claydon Heeley Jones Mason has won the pan- European below-the-line account for tyre manufacturer Dunlop Europe. It will work alongside 180 Amsterdam, which holds the advertising account.
Claydon Heeley Jones Mason has won the pan- European below-the-line account for tyre manufacturer Dunlop Europe. It will work alongside 180 Amsterdam, which holds the advertising account.
Feel Good Drinks, the company set up by former managers of bottler Coca-Cola Enterprises (CCE), is to take on the soft drinks giants with the launch of Spritz, a carbonate brand aimed at adults. Feel Good Drinks already has a still juice line in supermarkets, and is now ready to launch a line of fizzy […]
Wyeth Consumer Healthcare marketing director Mark Cooper has left the pharmaceutical company. It is not known whether he has a job to go to. His departure comes in the middle of a review of the company’s £6m UK advertising business, held by Publicis. The company, which owns the Anadin brand, called the review earlier this […]
Viacom Outdoor has won the contract to sell advertising on train operating company Chiltern Railways. The contract was previously held by Maiden Outdoor. The Chiltern Railways contract covers 31 stations, including London’s Marylebone terminus, and gives Viacom the right to sell outdoor formats at its stations and on its trains. Viacom says the contract is […]
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.