Turner Classic Movies launches new look
Turner Classic Movies is launching a new look that will coincide with the inclusion of stereo sound transmission.
Turner Classic Movies is launching a new look that will coincide with the inclusion of stereo sound transmission.
Godiva International, the luxury chocolate manufacturer, has hired HHCL/Red Cell to relaunch the premium brand in Europe and Japan, and take on such rivals as Charbonnel & Walker and Lindt. It is believed that Godiva will need to invest at least £5m and that the strategy is likely to involve the “sexy” line taken by […]
Developments in Google & Yahoo! search technology are probably not bedtime reading for most people, but should Google commit to an IPO (initial public offering) this year, the subject is likely to achieve significant press coverage.
Dasani, Coca-Cola’s struggling bottled water brand, can take comfort from the similar experiences Perrier endured in the Nineties, says George Pitcher
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.