Turner Classic Movies launches new look
Turner Classic Movies is launching a new look that will coincide with the inclusion of stereo sound transmission.
Turner Classic Movies is launching a new look that will coincide with the inclusion of stereo sound transmission.
Godiva International, the luxury chocolate manufacturer, has hired HHCL/Red Cell to relaunch the premium brand in Europe and Japan, and take on such rivals as Charbonnel & Walker and Lindt. It is believed that Godiva will need to invest at least £5m and that the strategy is likely to involve the “sexy” line taken by […]
Developments in Google & Yahoo! search technology are probably not bedtime reading for most people, but should Google commit to an IPO (initial public offering) this year, the subject is likely to achieve significant press coverage.
Dasani, Coca-Cola’s struggling bottled water brand, can take comfort from the similar experiences Perrier endured in the Nineties, says George Pitcher
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.