Viacom wins £5m Chiltern from Maiden

Viacom Outdoor has won the contract to sell advertising on train operating company Chiltern Railways. The contract was previously held by Maiden Outdoor.

The Chiltern Railways contract covers 31 stations, including London’s Marylebone terminus, and gives Viacom the right to sell outdoor formats at its stations and on its trains. Viacom says the contract is worth about &£5m over three years.

The move, which is Viacom’s fourth train operator win since last December, is yet another loss for Maiden Outdoor to Viacom.

Last month, Viacom won the contract to run the advertising on Merseyrail. At the same time, Maiden retained the contract for the National Express railway “super franchise”. Both are awaiting the outcome of a pitch for South West Trains.

US-owned Viacom has been flexing its muscles. It is preparing a competitive tender for advertising at Network Rail’s stations, including those in London, Liverpool and Manchester. Maiden Outdoor also holds this contract.

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