We have been asked to point out that Phillipson Ward Longworth Camponi will continue to handle the advertising for SkyBet’s internet and online business, while Mother will be responsible for creating an advertising campaign to promote SkyBet’s interactive TV operation.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
The car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.