Another milestone in sight as the great outdoor marches onwards
Marketing WeekAs outdoor’s share of the advertising market approaches ten per cent, new sectors such as digital and retail should keep it growing, says Nigel Mansell
As outdoor’s share of the advertising market approaches ten per cent, new sectors such as digital and retail should keep it growing, says Nigel Mansell
Claydon Heeley Jones Mason has won the pan- European below-the-line account for tyre manufacturer Dunlop Europe. It will work alongside 180 Amsterdam, which holds the advertising account.
An OFT report into estate agents has criticised the sector’s marketing practices, including the placement of bogus signs. The Government is considering the report.
The Conservative Party has created a poster campaign featuring Gordon Brown lounging on a sofa wearing a frilly shirt, with the strapline: ‘Labour’s Special Offer: You won’t pay until 2005.’
Egg is to close its interactive TV banking service on BSkyB on April 15.
Tesco Baby & Toddler Club is introducing a welcome pack for members, which includes coupons representing £100 of savings and a buying guide. The existing magazines have also been redesigned in a handbag-sized format.
Thresher Group is launching a convenience store called The Local, as it phases out Victoria Wine, Bottoms Up, Haddows and Wine Rack in a major overhaul of its retail business.
Optio-Health Products has appointed advertising agency Vinnie to develop the first campaign for its vitamin drink Optio.
Zenith Optimedia is forecasting that ITV1 will command 49.
The Government has said that its point-of-purchase advertising restrictions on tobacco products will come into effect on December 21 and will restrict ads to the size of an A5 sheet of paper.
The Wales Tourist Board (WTB) is reviewing its £5m advertising business with HHCL/Red Cell.
Fox Kids UK is to change its name to Jetix, starting the transition from April 3 by broadcasting a Jetix-branded block operating every day during prime-time from 3pm to 7pm.
The head of loyalty for Marks & Spencer’s new &More credit card, Nick Penny, is to move to another position within the retailer just months after the Office of Fair Trading (OFT) asked the chain to make changes to the marketing of its card.
Inter Lotto accepts ‘major damages’ as Camelot backs off from High Court showdown
Nestlé Rowntree is gearing up to take on Masterfoods-owned Skittles with the launch of fruit-flavoured Smarties. The product will be the first chocolate-free extension to the 67-year-old brand.