Sportingbet axes plans to launch betting exchange
Marketing WeekSportingbet has axed plans to launch a betting exchange following news of a tax review on such companies.
Sportingbet has axed plans to launch a betting exchange following news of a tax review on such companies.
Interbrew, the Belgian beer company, has moved its £1m below-the-line account for Stella Artois into start-up Boy meets Girl S&J. The agency will also handle a number of smaller Interbrew brands, such as Becks, in Ireland.
Tesco has unveiled a bi-monthly in-store magazine to replace previous in-house titles…
Ford of Britain has restructured its marketing department under new marketing director Steven Hood, to create a launch team responsible for the marketing of new products. The team will be headed by Keith Kershaw, who has been promoted from brand manager for Mondeo.
Grey London is launching a multi-media campaign for anti-gun organisation Mothers Against Guns. It has also created a short film called Toys that Kill.
Coca-Cola is to review all the processes that led to the recall of its new purified water, Dasani, in the UK last Friday. The &£7m launch of the product had already been blighted by the publicity surrounding the drink’s origins as tap-water. The company claims it is considering whether to relaunch Dasani in the UK, […]
Feather Brooksbank has been appointed to handle media planning and buying for brewer Peroni and music retailer Fopp. The accounts were previously held by Manning Gottlieb OMD and BLM Media respectively.
Direct Mediacom and start-up consultancy Latitude have been handed the £1m media planning and buying account for Hilton UK & Ireland.
HSBC has confirmed that the £5m media account held by PHD for telephone and internet bank First Direct is included in its global advertising and media review.
Associated New Media (ANM) has appointed Delaney Lund Knox Warren (DLKW) and Wieden & Kennedy to the &£8m advertising account for its consumer websites. ANM is a division of Associated Newspapers and includes the free classified ads newspaper Loot. The incumbent agency for the websites is DSJ-SW. DLKW will work on the personal finance site […]
Polly by name, parrot by nature. Polly Devaney’s regurgitation of celebrity endorsement and sponsorship fallouts (MW February 26) had little new to say. But what really ruffled me was her 20th-century view of “marketing partnerships”. The sponsorship and endorsement deals she described have nothing to do with one of the UK’s fastest-growing sectors. Such partnerships […]
The Telegraph Group chief executive and the chief operating officer at owner Hollinger International Dan Colson is expected to step down this week…
Manning Gottlieb OMD and Viacom Outdoor have brokered a deal allowing new radio station FCUK FM to market itself with soundbites in London’s Oxford Circus.
The mobile phone is no longer a desirable fashion accessory but a necessary modern communications tool and the incidence of people using only mobiles is on the increase
Nutricia Baby Food, the baby and toddler nutrition company, is understood to be reviewing its global advertising accounts for Cow & Gate and Milupa brands. The review is understood to be part of an international push behind the two brands. The review, which is being handled by Agency Assessments, is thought to include the UK, […]