Month: April 2004

Ad-funded shows rely on the talent

The spokespeople in Caroline Parry’s article on advertiser-funded programming (MW April 8) missed one key message: “It’s about the talent.” The key reason why radio programme directors accept outside programming is usually talent. Murray Walker is a brilliant example; an advertiser-funded programme with him was aired on 75 stations simply because “it’s Murray”. Howard Bareham […]

Europe divisions show over digital revolution

A clear digital hierarchy has emerged in Europe, according to the first Digital Living Index (DLI) report, published last week by Jupiter Research. It reveals that while digital sophistication and technology are increasingly important to Europe’s consumers, European countries are not only adopting digital technology at different rates, but they are doing so in different […]

GSK extends its toothpaste range

GlaxoSmithKline (GSK) is to launch two toothpaste ranges under the Aquafresh and Macleans banners in a bid to challenge Colgate-Palmolive’s premium positioning. The first product released will be Aquafresh Zones, a three-version line that offers a mint-based toothpaste with hints of either apple, watermelon or lemon flavours. Aquafresh Zones will be launched in the UK […]

Diamond lobbies customers over EU threat

Diamond, the women-only car insurer owned by Admiral Insurance, is mailing its customers as part of a lobbying campaign designed to ward off forthcoming European Union legislation banning gender-based insurance that would threaten its brand. Diamond’s mailing, created in house, is inviting responses to the proposed EU banning of gender discrimination. The insurer decided against […]

ASA upholds Egg objection to Halifax ad

The Advertising Standards Authority (ASA) has upheld a complaint by financial company Egg against rival Halifax for a press campaign with the headline “Egg beating”. The ASA has ruled that the headline is misleading because Halifax does not offer better rates than Egg, and has asked the bank not to repeat the claim. The advertising […]

The Royal Institute for the death appoints Watson Phillips

The Royal Institute for the Deaf has appointed Watson Phillips Norman to handle its direct marketing account. In Marketing Week April 15 it was incorrectly reported that the Royal Institute for the Blind (RNIB) had awarded its business to the agency. The RNIB works with Target Direct on direct marketing.

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