GlaxoSmithKline (GSK) is to launch two toothpaste ranges under the Aquafresh and Macleans banners in a bid to challenge Colgate-Palmolive’s premium positioning. The first product released will be Aquafresh Zones, a three-version line that offers a mint-based toothpaste with hints of either apple, watermelon or lemon flavours. Aquafresh Zones will be launched in the UK […]
The spokespeople in Caroline Parry’s article on advertiser-funded programming (MW April 8) missed one key message: “It’s about the talent.” The key reason why radio programme directors accept outside programming is usually talent. Murray Walker is a brilliant example; an advertiser-funded programme with him was aired on 75 stations simply because “it’s Murray”. Howard Bareham […]
Zurich Financial Services has promoted Simon Foster to be top marketer for Zurich Life, while at the same time poaching back a former Zurich Life marketing director Kevin Ronaldson to head Zurich Advice Network. Zurich has also confirmed that former marketing director of Zurich Bank Richard Popper has left the company.
Delaney Lund Knox Warren has been appointed to the £9m advertising business for WH Smith. The agency pitched against DDB London. (See News, page 7)
Voter turnout in elections continues to fall despite decades of advertising spend to persuade us to go to the polling stations. So how are the campaigns shaping up for June 10?
A clear digital hierarchy has emerged in Europe, according to the first Digital Living Index (DLI) report, published last week by Jupiter Research. It reveals that while digital sophistication and technology are increasingly important to Europe’s consumers, European countries are not only adopting digital technology at different rates, but they are doing so in different […]
West Bromwich Building Society is offering a new Rover 25 car with its “Brum Brum Mortgage”. Consumers can choose the specification or upgrades after the mortgage application is completed.
The Conservative Party has launched a national poster campaign.
Transport authority Centro has awarded its £100m outdoor business to Clear Channel’s Adshel, which will have exclusive sales rights to advertising panels on West Midlands bus-shelters.
Media Studies: a futile, ineffective route into journalism? Maybe not, says Iain Murray. Those egg-throwing students displayed the true qualities of UK hacks
Delaney Lund Knox Warren has created the advertising for the launch of Vauxhall’s new Astra hatchback. The car company is vowing to outspend any other car manufacturer for the coming year. The campaign breaks on television on May 1 to coincide with the first UK deliveries of the car. The new Astra will be promoted […]
Swatch has moved vice-president for international marketing Andrea Kaputo to the role of Olympic marketing director. He will be based in Athens for the rest of the year. His role is being handled by head of product innovation George Georgiou.
Virgin Radio has signed up Unilever Wall’s as its sole partner for its V Festival coverage and activity this summer. The deal will include on-air activity and promotions on the Pete & Geoff breakfast show.
ITV has extended its TV contract with Formula 1 until 2010 in a deal thought to be worth &£150m over five years.