Celebrities sell, but has Hamish sold out?

The Diary thinks Hamish Pringle needs a holiday. He’s been living his art too long. His latest book, Celebrity Sells, is out, but Pringle seems to have been taking its precepts too literally, and is trying to sell his book by being a celebrity.

Hence the e-mail sent (on a Saturday – he must be the hardest-working man in showbusiness) to publicise the fact that “it looks like I’ll be on Channel 4’s Richard & Judy 5.00pm-6.00pm Monday, March 22nd.” Not that it’s a big deal or anything, to judge by the tone. So why did the copy the Diary saw have 30 recipients, despite only covering the letters K to L? He really has got it down pat, hasn’t he?