Cussons rejigs marketing teams

PZ Cussons has overhauled its UK and international marketing teams following the departure of marketing chief Dominic Box to Premier Foods.

Cussons has folded Box’s position of UK marketing director into an overall sales and marketing role. This has been handed to former sales director Neill Craigie.

Craigie, who will hold the title of commercial director, will be responsible for marketing strategy and the development of Cussons’ brands, including the Imperial Leather bathroom range, Carex anti-bacterial soaps and Original Source bathing products.

The marketing team will now be headed by Chris Thompson, who has been promoted to the newly created role of head of marketing, from his position of UK marketing manager.

There will also be a new head of the sales team, with Mike Eardley promoted to the role of general sales manager from his former role of contracts controller.

Box has held the position of UK marketing director with Cussons since 1998, when he was recruited from his role of marketing manager at Nestlé. He has also had responsibility for international marketing at Cussons for nine months before returning to the UK role (MW March 28, 2002).

Box appointed BDH/TBWA to handle Cussons’ &£8m ad account in 1999 after the company left Bates UK. The agency has created a relaunch campaign for Original Source, which will break later this week. Media buying is through Mediaedge:CIA Manchester.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here