Five teams up with Arts Council England

Woolworths head of marketing communications Mark Trinder and Kraft Foods media controller Clive Austin have been elected as chairman and vice-chairman of the Incorporated Society of British Advertisers’ TV Action Group.

A MORI poll shows that UK companies and fund managers have radically different views on their dialogue. What’s gone wrong?

On the marketing Richter scale, a breakaway from the Field Marketing Council ostensibly rates ‘small earthquake in Chile’ status. Nevertheless, it raises some interesting issues about trade bodies as a whole, and the way they are perceived. The first point to note is that breakaways are the product of frustration; frustrated ambition possibly, but certainly […]