Five teams up with Arts Council England
Five is teaming up with the Arts Council England to broadcast shows on arts events and activities across the UK.
Five is teaming up with the Arts Council England to broadcast shows on arts events and activities across the UK.
Woolworths head of marketing communications Mark Trinder and Kraft Foods media controller Clive Austin have been elected as chairman and vice-chairman of the Incorporated Society of British Advertisers’ TV Action Group.
A MORI poll shows that UK companies and fund managers have radically different views on their dialogue. What’s gone wrong?
On the marketing Richter scale, a breakaway from the Field Marketing Council ostensibly rates ‘small earthquake in Chile’ status. Nevertheless, it raises some interesting issues about trade bodies as a whole, and the way they are perceived. The first point to note is that breakaways are the product of frustration; frustrated ambition possibly, but certainly […]
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.