Hennes & Mauritz reviews media account
Hennes & Mauritz is reviewing its £2m UK media account out of Universal McCann.
Hennes & Mauritz is reviewing its &£2m UK media account out of Universal McCann.
Hennes & Mauritz is reviewing its £2m UK media account out of Universal McCann.
Hennes & Mauritz is reviewing its &£2m UK media account out of Universal McCann.
Classic FM, the GWR-owned national commercial station, is launching its first advertiser-funded programming with insurance company Prudential. The deal will also include advertorials about the importance of financial planning. Composer’s Notes will be a series of hour-long shows about composers’ lives and their financial situations, and will include a showcase of their music. The Saturday […]
Ex-Diesel marketing chief Paul Poole has been appointed to the new position of marketing director at global motor racing event Bullrun, which styles itself “the world’s most glamorous rally”. Poole will oversee the development of the brand and create a marketing push to secure financial backers. He will also be responsible for brand protection of […]
The Sci-Fi Channel is unveiling a new identity from April 5 that aims to broaden the perceptions of the channel by including references to its fantasy and paranormal shows.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.