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Totesport confirms ECB deal

Totesport has confirmed its deal with the England and Wales Cricket Board (ECB) to become the sponsor of the totesport League, formerly known as the National Cricket League (MW last week).

Diet Coke to promote Film Fest weekend

Coca-Cola Great Britain is to build on its links between Diet Coke and the film industry with a Diet Coke Film Fest promotion that will encourage UK customers to vote for their favourite movie of all time. The public will be asked to vote via a &£1.5m through-the-line campaign that includes television, press and online […]

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Jeans industry torn in two

As an increasing number of value and premium ranges crowd the market, will the middle-market jeans brands be able to maintain their dominance?

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