Lowe create Vauxhall Movano campaign

Lowe has created a television campaign for the Vauxhall Movano heavy van, the first time a Vauxhall van has been advertised on TV since 1992. The ad will break on April 6 during a Champions League football match on ITV, and will run for a month. It shows a cowering apprentice who lights a match to find himself lost inside the cavernous expanse of the van, a development of the ‘seriously big’ theme used in outdoor and press advertising. As well as the recently launched Movano, Vauxhall is promoting its Combo light van on radio, with ads featuring the voice of magician Paul Daniels. Vauxhall holds 16 per cent of the commercial vehicle market, and has seen sales double over the past two years. Initiative Media bought and planned media for the campaign.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here