RAB reveals increase in radio ad share
The Radio Advertising Bureau has revealed that commercial radio increased its share of advertising from 6.6 per cent in 2002 to 6.9 per cent last year.
The Radio Advertising Bureau has revealed that commercial radio increased its share of advertising from 6.6 per cent in 2002 to 6.9 per cent last year.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.