Freeserve rebrands as Wanadoo
Freeserve is rebranding as Wanadoo in a bid to reposition itself as an international brand and a leader in broadband. The service will no longer be free.
Freeserve is rebranding as Wanadoo in a bid to reposition itself as an international brand and a leader in broadband. The service will no longer be free.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.