Greater Anglia rebrand as ‘one’
Greater Anglia, the new train franchise, now branded under the name ‘one’, is retaining EHS Brann to handle its advertising for three months, after which it expects to review its &£1m account.
Greater Anglia, the new train franchise, now branded under the name ‘one’, is retaining EHS Brann to handle its advertising for three months, after which it expects to review its &£1m account.
The Advertising Standards Authority (ASA) is investigating 33 complaints against a poster campaign for US condom brand Trojan. One poster features a woman seemingly in the throes of a sexual act, with the tagline: “Her pleasure”. The complainants have objected that the ad, created by Media Therapy, is offensive and demeaning to women. It has […]
Ah, Rolls-Royce, that emblem of British engineering and dignity. Although it’s owned by BMW these days, RR is still seen as a British company – it’s just built a state-of-the-art factory at Goodwood, one of England’s most English places. But there is one hitch, and it’s entitled “Friedrich Fruth mit neuer Aufgabe in der BMW […]
The new owner of controversial juice drink Sunny D has confirmed that it will continue to work with Saatchi & Saatchi on the brand. Procter & Gamble clinched a deal last week to sell Sunny D to Boston-based private equity company JW Childs Associates, which has created a freestanding company, the Sunny Delight Beverages Company […]
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.