Hyundai promotes Lee Jaw-Wan
Hyundai Motor Company has promoted Lee Jaw-Wan to senior executive vice-president for the Hyundai-Kia marketing division.
Hyundai Motor Company has promoted Lee Jaw-Wan to senior executive vice-president for the Hyundai-Kia marketing division.
Ah, Rolls-Royce, that emblem of British engineering and dignity. Although it’s owned by BMW these days, RR is still seen as a British company – it’s just built a state-of-the-art factory at Goodwood, one of England’s most English places. But there is one hitch, and it’s entitled “Friedrich Fruth mit neuer Aufgabe in der BMW […]
The reaction to news that global viewing figures for Formula One have been inflated (MW March 18) suggests that some in the sports marketing industry have taken their eye off the ball. The true value of a sports sponsorship package is measured by the number of people who respond positively to the sponsor’s brand, rather […]
Arnold Interactive, the new media specialist agency, has appointed Steve Taylor as strategic account director responsible for leading the Samsung team. He previously worked as strategist at AKQA.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.