Hyundai promotes Lee Jaw-Wan
Hyundai Motor Company has promoted Lee Jaw-Wan to senior executive vice-president for the Hyundai-Kia marketing division.
Hyundai Motor Company has promoted Lee Jaw-Wan to senior executive vice-president for the Hyundai-Kia marketing division.
Ah, Rolls-Royce, that emblem of British engineering and dignity. Although it’s owned by BMW these days, RR is still seen as a British company – it’s just built a state-of-the-art factory at Goodwood, one of England’s most English places. But there is one hitch, and it’s entitled “Friedrich Fruth mit neuer Aufgabe in der BMW […]
The reaction to news that global viewing figures for Formula One have been inflated (MW March 18) suggests that some in the sports marketing industry have taken their eye off the ball. The true value of a sports sponsorship package is measured by the number of people who respond positively to the sponsor’s brand, rather […]
Arnold Interactive, the new media specialist agency, has appointed Steve Taylor as strategic account director responsible for leading the Samsung team. He previously worked as strategist at AKQA.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.