Las Vegas signs up Disaronno
Sky One’s new US drama Las Vegas has signed up Italian Amaretto liqueur brand Disaronno to be its exclusive broadcast sponsor.
Sky One’s new US drama Las Vegas has signed up Italian Amaretto liqueur brand Disaronno to be its exclusive broadcast sponsor.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.