NMA signs partnership with Initiative

The Newspaper Marketing Agency (NMA), the body that promotes national newspapers as a medium to the advertising industry, has appointed Initiative as its strategic media partner.

TBWA/London handles advertising for the NMA and TBWA/GGT has just been appointed to create a digital marketing and direct marketing campaign. The latest press ads, which broke last week, target potential clients that want to reach a male audience.

The NMA, headed by Maureen Duffy, is trying to settle funding issues among its members, as Express Newspapers and Independent News & Media dig their heels in over further investment.

The two groups say they are committed to the NMA but are unwilling to pay for a new programme of events that do not feature in the original budgeting.

Several Initiative clients invest heavily in national press advertising. Initiative managing director and press specialist Roy Jeans will be responsible for the relationship with the NMA. He says: “We are clearly committed to the medium, both in wanting to know more about how it works and through the continued support of our clients.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here