TBWA/London wins £2m Altú bar account

Nutrinnovator, the health snack company, has appointed TBWA/ London as its first advertising agency, with responsibility to develop a &£2m campaign for its Alt£ savoury cereal bar.

Nutrinnovator plans to seek an AIM listing next month and intends to invest in branding and new product development.

The company was set up in February last year by chief executive Stephen Moon, former GSK strategy planning director for nutritional healthcare, and marketing director Fiona Vigar, former GSK category marketing director for Lucozade. It was backed by a consortium of 12 private investors.

Seachange Creative Partners developed the brand identity and packaging for Alt£. The Alt£ cereal bar is aimed at the casual supermarket shopper as a low-calorie snack with natural ingredients.

Alt£ battles for shelf space with health bar brands such as Eat Natural and Jordans and is positioned as a snack to be eaten throughout the day, rather than purely for the breakfast bar market. Its flavours include sun dried tomato and olive and parmesan.

The company intends to develop more products, including an Alt£ drink to be launched in July.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here