Waterstone’s appoints Dixons chief
Waterstone’s has appointed Dixons chief operating officer David Gilbert as its managing director.
Waterstone’s has appointed Dixons chief operating officer David Gilbert as its managing director.
Attracted by lower costs and lighter regulation than TV, brands are now turning to advertiser-funded radio. But if the sponsor doesn’t fit the show, listeners will switch off, says Caroline Parry
The reaction to news that global viewing figures for Formula One have been inflated (MW March 18) suggests that some in the sports marketing industry have taken their eye off the ball. The true value of a sports sponsorship package is measured by the number of people who respond positively to the sponsor’s brand, rather […]
With so many UK households still not receiving digital, any government that tries to switch off analogue broadcasts is asking for trouble.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.