Boro seeks deal for kit sponsorship

Premiership football club Middlesbrough is hunting for a shirt sponsor following the end of its £1m-a-year sponsorship deal with Dial-a-Phone.

Industry sources say that Middlesbrough, ninth in the Premiership, is eager to sign a deal before the summer so that its replica kits will be ready for sale before the start of next season.

The club’s previous three-year deal with Dial-a-Phone was marred by a dispute over who secured the deal (MW July 11, 2002). Sports marketing agency IMG brokered the deal, but rival Sportacus claimed that it had secured the introduction. The matter was eventually settled in Sportacus’s favour.

Prior to Dial-a-Phone, the club was without a shirt sponsor for some time after previous partner BT Cellnet axed its deal when it began trading under its new name, O2, which now sponsors Arsenal.

Other top clubs are competing for sponsors. Everton launched a search last month after Chinese mobile phone manufacturer Kejian withdrew from negotiations (MW March 23) and Aston Villa is also looking for a sponsor (MW December 11, 2003).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here