Discovery marketing boss leaves channel

Discovery UK marketing director Alanna Carty is leaving after seven years at the company. It is not known whether she has a job to go.

A spokeswoman for the company said that Carty’s departure on Friday (April 16) is by “mutual agreement” and follows a change in the way its nine channels will be marketed.

More responsibility will be passed to the four channel directors: Katy Thorogood, who looks after the Discovery Channel as well as the Science, Travel and Adventure and Civilisation channels; Eliza Burrows, who oversees Animal Planet, Discovery Kids and Discovery Wings; Paul Welling, who has Discovery Home and Leisure; and Clare Laycock, who is responsible for Discovery Health. However, UK marketing manager Lisa Crabb will retain some responsibility for marketing.

Discovery has not used an advertising agency since reviewing out of Hooper Glaton in 2002 to take its advertising in house. Last year, it began a branding campaign in the UK that introduced the line “Got to know”, which plays on people’s childlike curiosity and inquisitive nature.

The campaign promoted forthcoming shows and used ambient media, including screens at London stations and in bars, as well as cinema, print and online ads. It was the company’s first brand strapline since “Explore Your World”.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here