Guest quits Express Newspapers to build solo consultancy career

Express Newspapers client sales controller Michael Guest is leaving to go freelance as a consultant.

Guest was poached in May 2001 from News International where he worked for 15 years and his last position was business development manager. He was appointed as part of Myerson’s strategy to build a new advertising team following the acquisition of Express Newspapers by Richard Desmond. Under his supervision, the Daily Star has increased the amount of advertising from bookmakers and other gaming companies.

Guest reported to Express Newspapers managing director Stan Myerson and had the remit to bring in new business and steer clients towards editorial opportunities in the Daily Express and Daily Star.

It is unlikely Guest will be replaced and speculation suggests that key clients may be given dedicated account handlers within the advertising department.

Guest also represented Express Newspapers at meetings of the Newspaper Marketing Agency, the body tasked with promoting national newspapers as an advertising medium.

Desmond recently made a bid for the Telegraph Group, but was ruled out for making too low an offer. The company is still waiting for a decision by the Office of Fair Trading on whether it can take forward plans to launch a free London newspaper with afternoon distribution on the Tube.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here