Paragon Mortgages appoints WPB
Paragon Mortgages has appointed WPB to its advertising account.
Paragon Mortgages has appointed WPB to its advertising account. It is believed Team Spirit, CCHM and incumbent Masius also pitched.
Paragon Mortgages has appointed WPB to its advertising account.
Paragon Mortgages has appointed WPB to its advertising account. It is believed Team Spirit, CCHM and incumbent Masius also pitched.
Some of the biggest-spending consumer brands in the UK miss out on a fundamental trick when it comes to brand marketing. Although the spirits sector invests heavily in above-the-line advertising, it often fails to link its advertising themes with below-the-line promotions. Yet through-the-line activities immediately lead to impulse purchasing. If consumers cannot link an advertising […]
Cadbury Trebor Bassett (CTB) is understood to be axing mint and chewing gum brand Trebor 24-7, just over a year after the product was launched in the UK, following poor sales. The launch was CTB’s biggest push last year, in an effort to rival Wrigley’s hold on the mint and chewing gum markets. Industry insiders […]
Swedish Match is launching Styx, a brand of rolling papers aimed at 18- to 25-year-olds. The launch will be supported by online advertising and a sampling campaign.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.