Paragon Mortgages appoints WPB
Paragon Mortgages has appointed WPB to its advertising account.
Paragon Mortgages has appointed WPB to its advertising account. It is believed Team Spirit, CCHM and incumbent Masius also pitched.
Paragon Mortgages has appointed WPB to its advertising account.
Paragon Mortgages has appointed WPB to its advertising account. It is believed Team Spirit, CCHM and incumbent Masius also pitched.
Some of the biggest-spending consumer brands in the UK miss out on a fundamental trick when it comes to brand marketing. Although the spirits sector invests heavily in above-the-line advertising, it often fails to link its advertising themes with below-the-line promotions. Yet through-the-line activities immediately lead to impulse purchasing. If consumers cannot link an advertising […]
Cadbury Trebor Bassett (CTB) is understood to be axing mint and chewing gum brand Trebor 24-7, just over a year after the product was launched in the UK, following poor sales. The launch was CTB’s biggest push last year, in an effort to rival Wrigley’s hold on the mint and chewing gum markets. Industry insiders […]
Swedish Match is launching Styx, a brand of rolling papers aimed at 18- to 25-year-olds. The launch will be supported by online advertising and a sampling campaign.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?