Paragon Mortgages appoints WPB
Paragon Mortgages has appointed WPB to its advertising account.
Paragon Mortgages has appointed WPB to its advertising account. It is believed Team Spirit, CCHM and incumbent Masius also pitched.
Paragon Mortgages has appointed WPB to its advertising account.
Paragon Mortgages has appointed WPB to its advertising account. It is believed Team Spirit, CCHM and incumbent Masius also pitched.
Flextech’s Living TV channel is to unveil a new on- and off-air look.
EMAP Elan has appointed the editor of Empire Online website, Catherine Hanly, to the new position of managing director of all its magazine websites, including New Woman and Bliss…
John Evans, founder and chairman of independent media specialist AMS Media Group, has retired from the agency. AMS was launched with co-founders Ian Forbes and Barry Post in 1975.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.