Pringle’s round – at the VIP bar

As the Diary notes (MW April 1), Hamish Pringle has created a product (Celebrity Sells) about the power of celebrity, and is leveraging this to become one himself. Perhaps his next book will be on the power of a product to create a celebrity (Products Promote?).

In doing so, he should bear in mind that celebrities themselves are becoming products (Celebrity Sells; Product Promotes – a compendium?) and that he should try to build his own personal brand in this growing area (The Pringle Tingle; How to Pringle; The Total and Utter Pringle).

I seem to recall that a letter by Pringle on the power of celebrity endorsement appeared in your pages last year (MW October 23, 2003). I responded and was honoured to have my letter featured, too. Disingenuous then, I feel, for you to carp at his new glory – but surely he owes us both a drink for our small part in his rise.

Is he going to forget those who helped him get where he is today? Surely he isn’t going to claim that it is purely down to his own sheer hard graft, heavily disguised as shameless self- promotion?

And Pringle owes me another drink for getting him another MW mention. Particularly if you wouldn’t mind showing a picture of him or his book? Thank you.

James Sherwood-Rogers

Marketing director

Landmark Information Group

London W8

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