Gola prepares to double ad spend for its centenary year

Gola, the sportswear brand, is reviewing its advertising account and doubling its marketing budget as it gears up to celebrate its centenary next year. The account will be worth about &£1m.

The review, which is being overseen by Gola chief marketer Donna Hill, is in its early stages and there is no shortlist.

Incumbent agency Huddersfield-based Junction Advertising Group, which was appointed to the account in January last year (MW January 23, 2003), is not being invited to repitch.

Hill says she is looking for an agency that has previous experience of working with a fashion brand and which will help Gola to develop a campaign that will be visually different and standout from its competitors’ advertising campaigns.

Hill has been working to build Gola’s fashion credentials since she joined the brand, which is owned by Lancashire-based company D Jacobson & Sons, in 2000. She launched a range of clothing soon after joining the sportswear company. Recent campaigns have focused on its Gola Classic range of fashion trainers.

Gola plans to release a book looking that the brand’s history to celebrate its centenary. It will also look at its heritage as a sports brand, including its time as the kit sponsor for football comic, Roy of the Rovers.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here