Accantia extends Simple range
Accantia has extended its Simple personal care range with lines of body care and baby care products, as well as additional deodorant and cleansing wipes.
Accantia has extended its Simple personal care range with lines of body care and baby care products, as well as additional deodorant and cleansing wipes.
Tesco has reported a 17.6 per cent rise in pre-tax profits to £1.7bn for the year ending February 28, and an 18.7 per cent growth in turnover to £33.6bn.
Mosaic, the ad and design agency, has created the brand identity for MotorSport Vision, the owner of five British racing tracks, including Brands Hatch.
Virgin Radio has signed up the AA for a six-week advertorial campaign using the voice of motoring expert Quentin Willson. The deal will also include a week-long promotion on the Pete & Geoff Breakfast Show.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.