Channel 4 chief executive Mark Thompson (below) has ruled himself out of the race to become the next director-general of the BBC. The channel has just reported pre-tax profits of &£45m for the year to the end of the December, up from &£16.5m in 2002, but group turnover was unchanged at &£770m. Revenue from advertising and sponsorship was marginally down at &£643m.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.