The Coca-Cola Company has announced it will launch its mid-cal cola, called Coca-Cola C2, in Japan first, then the US this summer. There are no plans for the UK as yet.
Catch up on all this week’s marketing news including change at the top of M&S and WPP, and how a former Red Bull marketer is trying to change perceptions of the energy drink market.
The decision to split responsibility for marketing into the two strands of its business might seem like a step backward for a retailer with such a strong brand, but it should enable it to move faster and focus more on what matters to customers.
The FMCG giant wants to sure it is reaching the right people at the right time as it looks to fight off growing challenges from ecommerce, own-label brands and digital disruptors.
With the GDPR deadline looming and consumers’ mobile activity creating more data every day, people’s trust is now heavily dependent on how brands protect their data, says Braze co-founder Jon Hyman.
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