COI joins Consortium
the COI has joined Zip Television’s advertiser consortium that is preparing to launch a channel that will carry interactive advertising this June. The consortium includes BT, Procter & Gamble and Unilever.
the COI has joined Zip Television’s advertiser consortium that is preparing to launch a channel that will carry interactive advertising this June. The consortium includes BT, Procter & Gamble and Unilever.
Interbrew UK, the manufacturer of Stella Artois, has slammed the Government’s proposals to set up an independent fund to finance community projects designed to tackle alcohol-related harm. The Government proposal, outlined in the National Alcohol Harm Reduction Strategy by the Home Office last month, calls for the industry to finance the fund which would look […]
Typhoo, the tea brand owned by Premier Foods, is launching Typhoo Fruit & Herb in a bid to revitalise the tea category.
Digital Radio Development Bureau has revealed that the penetration of DAB digital radio has now exceeded 500,000 homes. The 229 per cent increase in sales is being attributed to the new products and stations that have been launched.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?