COI joins Consortium
the COI has joined Zip Television’s advertiser consortium that is preparing to launch a channel that will carry interactive advertising this June. The consortium includes BT, Procter & Gamble and Unilever.
the COI has joined Zip Television’s advertiser consortium that is preparing to launch a channel that will carry interactive advertising this June. The consortium includes BT, Procter & Gamble and Unilever.
Interbrew UK, the manufacturer of Stella Artois, has slammed the Government’s proposals to set up an independent fund to finance community projects designed to tackle alcohol-related harm. The Government proposal, outlined in the National Alcohol Harm Reduction Strategy by the Home Office last month, calls for the industry to finance the fund which would look […]
Typhoo, the tea brand owned by Premier Foods, is launching Typhoo Fruit & Herb in a bid to revitalise the tea category.
Digital Radio Development Bureau has revealed that the penetration of DAB digital radio has now exceeded 500,000 homes. The 229 per cent increase in sales is being attributed to the new products and stations that have been launched.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.