Of all the trumped up…

The nostalgia trip is getting out of hand. First the Chopper is re-introduced, then Funny Foot ice-lollies are back in the shops, and now, it is the return of Top Trumps. But, sadly, Spangles must remain a distant memory.

The Top Trumps revival, however, has something of a twist. Leeds packaging design company Watt Design has come up with a personalised Top Trumps idea. Called “Watt Brand Heroes”, the company has sent cards out to clients with each of its staff shown as a super hero. So the likes of Asda and SMA Nutrition now know that their packaging is designed by “The Moody Mare”, “The Hunter” and “The Gas Man”.

Watt is inviting clients to put themselves forward to have their staff immortalised on plastic-coated cardboard. Any company willing to risk this should contact cliffardo@whatswatt.co.uk, but the Diary wonders who gets to choose those super monikers.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here