VisitBritain in £7m international push

VisitBritain has created its first roster of agencies by appointing Triangle Communications, Tullo Marshall Warren and Fox Kalomaski to handle its &£7m marketing budget.

The agencies will work on campaigns to promote Britain to overseas tourists and UK holiday- makers. The pitch was overseen by director of international marketing Kenny Boyle and England marketing director Michael Bedingfield.

VisitBritain will launch international campaigns this year based on themes including touring, city breaks and good living. Domestic campaigns for England will be based on waterside, food and drink and relaxing England themes.

There are no plans for international television activity for the next 12 months, but domestic TV campaigns have not been ruled out. Boyle says the agencies are capable of handling any TV work.

Last year VisitBritain ran UK television advertising promoting England created by WCRS, which worked on a project-basis only.

Branding agency Corporate Edge recently carried out work to refresh the appeal of England for British holidaymakers, using the strapline “Be Yourself. Enjoy England.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here