Cheetham Bell JWT wins £3m Gamestation work

Blockbuster-owned computer games retailer Gamestation has appointed Cheetham Bell JWT to handle its &£3m ad account.

The appointment is part of an aggressive high street push against rivals Game and HMV. The campaign, developed by Cheetham Bell, will be the first since Gamestation was acquired by video and computer games retailer Blockbuster in October 2002.

Cheetham Bell won the business following a four-way pitch, which was handled by the AAR. It is not known whether Blockbuster’s incumbent agency Donor Cardwell Hawkins was on the shortlist, despite its four-year relationship with the retailer.

Blockbuster marketing director Sarah Baxter, who had been overseeing the pitch, left the company last week (MW last week), just weeks after Gamestation poached Lyndsay Westwood as its marketing manager from rival retailer Game (MW March 25).

Gamestation has almost doubled its number of stores over the past year to nearly 150 UK outlets.

The retailer has also forged stronger links with its parent company Blockbuster, which has introduced Gamestation stands in a number of its 700 UK stores.

Blockbuster’s &£10m media planning and buying is handled by Walker Media, which has also been responsible for media duties at Gamestation.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here