Delaney Lund Knox Warren appointed to advertising business for WH Smith
Delaney Lund Knox Warren has been appointed to the £9m advertising business for WH Smith. The agency pitched against DDB London. (See News, page 7)
Delaney Lund Knox Warren has been appointed to the £9m advertising business for WH Smith. The agency pitched against DDB London. (See News, page 7)
Ogilvy & Mather has created a new TV campaign for Gillette-owned battery brand, Duracell.
Is this the Witness Relocation Programme’s annual day out? Or a publicity photo from MI5 staff’s latest car-buying spree? Sadly it’s neither. Pictured and pixelated are the contestants from the Formula Woman Championship, the UK’s first all-female motor racing event championship, which Mates condoms has agreed to sponsor. Les Dawson fans will be disappointed that […]
The Royal Institute for the Deaf has appointed Watson Phillips Norman to handle its direct marketing account. In Marketing Week April 15 it was incorrectly reported that the Royal Institute for the Blind (RNIB) had awarded its business to the agency. The RNIB works with Target Direct on direct marketing.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.