Delaney Lund Knox Warren creates advertising for Vauxhall’s new Astra hatchback

Delaney Lund Knox Warren has created the advertising for the launch of Vauxhall’s new Astra hatchback. The car company is vowing to outspend any other car manufacturer for the coming year. The campaign breaks on television on May 1 to coincide with the first UK deliveries of the car. The new Astra will be promoted heavily on TV until the end of the year, as well as by an initial outdoor campaign followed by heavy press support. The campaign is designed to promote the new Astra’s styling and handling characteristics. Vauxhall marketing director Andy Gilson decided against pursuing the three-dimensional outdoor format used for the German launch.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here